Once Upon a Time two friends decided to make their own Fairy Tale Village, complete with a magical Castle, beautiful Princesses, handsome (yet sometimes beastly) Princes, fearsome Dragons, shimmering Unicorns, and of course a Cinderella Carriage, Wishing Well, Maypole, Rapunzel Tower, and more.
As each new piece is added to the Once Upon a Time Collection, you’ll find it here!
Once Upon a Time Castle
The Charming Collection
Wishing Well
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Gift With Purchase
Grab a tempting snack and celebrate Father’s Day with your new Super Dad mug rugs! The Super Dad Mug Rug is your June 2022 Gift with Purchase. Each month a new mug rug will be available – watch the tutorial to see how easy they are to make!

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Embroidery Designs
Choose from hundreds of designs and projects by Shelly Smola, including 3D embroidery, holiday designs, floral designs, and more.

New Designs
See the new designs by Shelly Smola. I’m always adding more, so keep checking this spot to see the latest and greatest designs and projects.

Easter and Spring
Find spring and Easter machine embroidery designs here. There are many projects and designs to choose from – Bunnies, lambs, placemats, Easter Baskets, quilts, and more.

3D Embroidery
3D embroidery projects that will amaze you! Cottages, a 3 Story Dollhouse, Playmats for Planes, Trains, and Cars, Holiday Ornaments, and more.